About

TellUs is a non-profit endeavour. Not a product chasing a return.

SAFETY
BUILT IN,
NOT BOLTED ON.

01 — Aim, vision, ethos

Our aim

Close the gap between saying nothing and dialling 999. A passenger should have a safe way to ask for help, long before a situation becomes an emergency.

Our vision

Public transport that feels safe for everyone, on every journey. Safety that is built in, not bolted on.

Our ethos

Every design choice answers one question. Does this make it easier for a passenger to ask for help?

02 — News & stories

The work, told
in the open.

Roll-out milestones, research notes and field stories. New posts as the service reaches new networks.

Milestone · June 2026

TellUs goes to market

The first working version of the Operator Control Room workflow is shown live. Early conversations are open with Authorities across the UK.

Research

What passengers actually do

Field interviews with female, teenage, elderly and vulnerable passengers shaped the discreet-alert pattern at the heart of the service.

Note from the team

Why a non-profit model

A safety service should not have shareholders. Licensing through a CIC keeps the money close to the mission.

03 — Partners & sponsors

Built with
good company.

  • Women in Transport

    Beneficiary of the social-value contribution on every TellUs sale.

  • The Community Interest Company

    Licensor of the TellUs intellectual property. Keeps the model non-profit.

  • Intelligent Transport Advisory

    The development partner. Authors of OneContact and LiteFranchise™.

  • OneContact

    The platform that hosts TellUs within a LiteFranchise™ deployment.

04

Press & media

For interviews, comment, or background on TellUs and passenger safety reporting, contact the press office.

press@intelligenttransportadvisory.co.uk

05

Resources

Data sheet, Authority FAQ, brand and style guide, on-bus materials, accessibility and privacy. Available on request.

Request the pack

06

Get in touch

Whether you are a passenger, an Authority, an Operator, a journalist or a potential partner — we want to hear from you.

Contact us

07 — Quick answers

The questions
we hear most.

Is this an emergency service?
No. Always call 999 in an emergency.
Does the passenger need a new app?
No. TellUs sits inside the Ticketing App they already use.
Who responds to a report?
The Operator Control Room.
Is it accessible?
Yes. It is built to WCAG 2.2 AA, with British Sign Language support.
What happens to my data?
It is used for that report only, and kept securely. See the privacy notice.